PRIVACY POLICY

1. General Provisions.
1.1. This Privacy Policy describes how www.autogolv.com, legally represented by IK “JM Trade”, unified registration No. 40002223207, address Atmodas bulvāris 14-60, Liepāja LV-3414, Latvia, (hereinafter also referred to as the “Data Controller”) obtains, processes, and stores personal data collected by www.autogolv.com from its clients and persons who visit the website (hereinafter referred to as the “Data Subject” or “You”).
1.2. Personal data is any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing is any operation performed on personal data, such as obtaining, recording, modifying, using, viewing, deleting, or destroying it.
1.3. The Data Controller complies with the data processing principles set out in the applicable legislation and can confirm that personal data is processed in accordance with the laws in force.

2. Acquisition, Processing and Storage of Personal Data.
2.1. The Data Controller obtains, processes, and stores personally identifiable information mainly through the website of the online platform and by email.
2.2. By visiting and using the services provided on the online platform, You agree that any information provided may be used and managed for the purposes defined in this Privacy Policy.
2.3. The Data Subject is responsible for ensuring that the submitted personal data is correct, accurate, and complete. Knowingly providing false information is considered a violation of our Privacy Policy. The Data Subject is obliged to immediately inform the Data Controller of any changes to the submitted personal data.
2.4. The Data Controller is not responsible for losses caused to the Data Subject or third parties if such losses arise due to the submission of false personal data.

3. Processing of Client Personal Data.
3.1. The Data Controller may process the following personal data:
3.1.1. First name, last name, date of birth, address.
3.1.2. Personal identification number or legal entity registration number and address.
3.1.3. Contact information (email address and/or phone number).
3.1.4. Transaction data (purchased goods, delivery address, price, payment information, etc.).
3.1.5. Any other information submitted to us during the purchase of goods or services offered on the website or when contacting us.
3.2. In addition to the above, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.
3.3. The legal basis for personal data processing is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation:
a) the Data Subject has given consent to the processing of his/her personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the Data Subject is a party, or for taking steps at the request of the Data Subject prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which the Controller is subject;
f) processing is necessary for the purposes of the legitimate interests pursued by the Controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject which require the protection of personal data, particularly where the Data Subject is a child.
3.4. The Data Controller stores and processes the personal data of the Data Subject as long as at least one of the following criteria applies:
3.4.1. The personal data is necessary for the purposes for which it was collected;
3.4.2. As long as the Data Controller and/or the Data Subject can exercise their legitimate interests in accordance with external regulatory enactments, for example, to file objections or bring or defend a legal claim;
3.4.3. As long as there is a legal obligation to store the data, for example, under the Accounting Law;
3.4.4. As long as the Data Subject’s consent to the respective data processing is valid, if no other lawful basis for data processing exists.
Upon the expiry of the above conditions, the personal data storage period ends, and all related personal data is permanently deleted from computer systems and electronic and/or paper documents containing such data, or such documents are anonymized.
3.5. To fulfil its obligations towards You, the Data Controller has the right to transfer Your personal data to cooperation partners, data processors who carry out necessary data processing on our behalf, such as accountants, courier services, etc. A data processor is a personal data controller.
Upon request, we may transfer Your personal data to state and law enforcement authorities to defend our legal interests when necessary, including preparing, submitting, and defending legal claims.
3.6. When processing and storing personal data, the Data Controller implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.

4. Rights of the Data Subject.
4.1. In accordance with the General Data Protection Regulation and the laws of the Republic of Latvia, You have the right to:
4.1.1. Access your personal data, receive information about its processing, request a copy of your personal data in electronic format, and the right to transfer this data to another controller (data portability);
4.1.2. Request correction of incorrect, inaccurate, or incomplete personal data;
4.1.3. Delete your personal data (“be forgotten”), except in cases where the law requires the data to be retained;
4.1.4. Withdraw your previously given consent to the processing of personal data;
4.1.5. Restrict the processing of your data – the right to request that we temporarily completely stop processing all your personal data;
4.1.6. Contact the Data State Inspectorate. You may submit a request for exercising your rights electronically by sending it to the email info@autogolv.com.

5. Final Provisions.
5.1. This Privacy Policy has been drafted in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (27 April 2016) on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, repealing Directive 95/46/EC (General Data Protection Regulation), as well as the laws of the Republic of Latvia and the European Union in force.
5.2. The Data Controller has the right to make changes or additions to the Privacy Policy at any time and without prior notice. The amendments enter into force upon their publication on the website www.autogolv.com.